Subject: Channel management ABCL Mobile Ltd. wants to spread its wings into rural India and wants your help in identifying the right subdistributor for smaller towns who will be able to take care of rurals areas as well as other nearby smaller towns. They will be working under existing distributors base out of large districts headquators/ cities. They will work on fix percentage determined on the basis of turnover . Establish the selection criteria

Subject: Channel management ABCL Mobile Ltd. wants to spread its wings into rural India and wants your help in identifying the right subdistributor for smaller towns who will be able to take care of rurals areas as well as other nearby smaller towns. They will be working under existing distributors base out of large districts headquators/ cities. They will work on fix percentage determined on the basis of turnover . Establish the selection criteria

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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