[streaming] The table below shows streaming service industry sales revenues in 2021. Brand Annual Revenue Amazon Prime $25 billion Video Disney Plus $20 billion Netflix $55 billion НВО Маx $10 billion
[streaming] The table below shows streaming service industry sales revenues in 2021. Brand Annual Revenue Amazon Prime $25 billion Video Disney Plus $20 billion Netflix $55 billion НВО Маx $10 billion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[streaming] The table below shows streaming service industry sales revenues in 2021.
Brand
Annual Revenue
Amazon Prime
$25 billion
Video
Disney Plus
$20 billion
Netflix
$55 billion
HBO Max
$10 billion
All others
$10 billion
What is Disney Plus's market share in 2021? (Round to the nearest whole number)
O Can't tell from information given
O 20%
O 22%
O 17%
O 18%](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F9f06fb40-6c8e-4f64-a132-df5533a4a007%2F42ueku_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[streaming] The table below shows streaming service industry sales revenues in 2021.
Brand
Annual Revenue
Amazon Prime
$25 billion
Video
Disney Plus
$20 billion
Netflix
$55 billion
HBO Max
$10 billion
All others
$10 billion
What is Disney Plus's market share in 2021? (Round to the nearest whole number)
O Can't tell from information given
O 20%
O 22%
O 17%
O 18%
Expert Solution

Introduction to OTT Services
The question talks about OTT (Over the Top), entertainment platforms market share. These platforms allow consumers to beige watch quality content at the time of their preference.
Netflix have dominated this since inception however Amazon Prime, Disney Plus, HBO Max etc. are fast catching up.
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