[streaming] The table below shows streaming service industry sales revenues in 2021. Brand Annual Revenue Amazon Prime $25 billion Video Disney Plus $20 billion Netflix $55 billion НВО Маx $10 billion
[streaming] The table below shows streaming service industry sales revenues in 2021. Brand Annual Revenue Amazon Prime $25 billion Video Disney Plus $20 billion Netflix $55 billion НВО Маx $10 billion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Introduction to OTT Services
The question talks about OTT (Over the Top), entertainment platforms market share. These platforms allow consumers to beige watch quality content at the time of their preference.
Netflix have dominated this since inception however Amazon Prime, Disney Plus, HBO Max etc. are fast catching up.
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