Strategy; Brand Value Each year, Interbrand (a corporate strategy consultant) reports the 100 topbrands in the world. The leading brands are determined from a calculation based on an analysis todetermine what portion of the firm’s sales and earnings can be credited to the firm’s brand. For 2016,the top 10 brands were, in order:1. Apple2. Google3. Coca-Cola4. Microsoft5. Toyota6. IBM7. Samsung8. Amazon9. Mercedes-Benz10. General ElectricIn addition to brand, a key measure for a company is its innovation. The Boston Consulting Group, a globalconsulting firm, prepares an annual survey of senior executives to rank the most innovative companies. Thetop 10 in 2016 were:1. Apple2. Google3. Tesla4. Microsoft5. Amazon6. Netflix7. Samsung8. Toyota9. Facebook10. IBMRequired1. Which of the 20 firms listed would you classify as a cost leader, and which would you classify as adifferentiator?2. Explain briefly your choices in requirement 1 above.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

Strategy; Brand Value Each year, Interbrand (a corporate strategy consultant) reports the 100 top
brands in the world. The leading brands are determined from a calculation based on an analysis to
determine what portion of the firm’s sales and earnings can be credited to the firm’s brand. For 2016,
the top 10 brands were, in order:
1. Apple
2. Google
3. Coca-Cola
4. Microsoft
5. Toyota
6. IBM
7. Samsung
8. Amazon
9. Mercedes-Benz
10. General Electric
In addition to brand, a key measure for a company is its innovation. The Boston Consulting Group, a global
consulting firm, prepares an annual survey of senior executives to rank the most innovative companies. The
top 10 in 2016 were:
1. Apple
2. Google
3. Tesla
4. Microsoft
5. Amazon
6. Netflix
7. Samsung
8. Toyota
9. Facebook
10. IBM
Required
1. Which of the 20 firms listed would you classify as a cost leader, and which would you classify as a
differentiator?
2. Explain briefly your choices in requirement 1 above.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Strategic development
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.