Will used to keep his phone numbers (all dudes) in a Palm device "the first wildly popular handheld computers responsible for ushering in the smartphone era". Though remaining VERY competitive, in 2011, CEO Leo Apotheker, "pulled the plug" on production of all Palm/Smartphone devices in August 2011. This allow HP to concentrate its resources on more profitable products. wou O product diversification O product development strategy O MP Volleyball Perfect in Conference Play! O product line contraction

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section5.1: Picture Perfect: How Instagram Uses Big Data
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Will used to keep his phone numbers (all dudes} in a Palm device "the first wildly popular handheld computers responsible for ushering in the smartphone era".
Though remaining VERY competitive, in 2011, CEO Leo Apotheker, "pulled the plug" on production of all Palm/Smartphone devices in August 2011. This
allow HP to concentrate its resources on more profitable products.
wou.
O product diversification
O product development strategy
O MP Volleyball Perfect in Conference Play!
O product line contraction
Transcribed Image Text:Will used to keep his phone numbers (all dudes} in a Palm device "the first wildly popular handheld computers responsible for ushering in the smartphone era". Though remaining VERY competitive, in 2011, CEO Leo Apotheker, "pulled the plug" on production of all Palm/Smartphone devices in August 2011. This allow HP to concentrate its resources on more profitable products. wou. O product diversification O product development strategy O MP Volleyball Perfect in Conference Play! O product line contraction
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