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SHORT CASE ILLUSTRATION Stakeholders: The Australian Council of National Trusts The National Trust of Australia is a community-based, non-government organization, commit- ted to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects. The Australian National Trust movement was established in New South Wales in 1945 by Annie Wyatt who, along with a group of other citizens, raised community consciousness of widespread destruction of the built and natural heritage in Sydney. The National Trust movement quickly spread across Australia with the other States establishing National Trust offices throughout the 1950s and 1960s. The Northern and Australian Capital Territories were the last to establish a National Trust in 1976. Each State and Territory National Trust is a fully autonomous entity in its own right responsible for managing its own affairs. Collectively the organization owns or manages over 300 heritage places (the majority held in perpetuity) and manages a volunteer workforce of 7,000. The National Trust of Australia relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Of the collective total oper- ational revenue generated by the organization less than 10% is sourced from government. www.nationaltrust.org.au Questions 1. Identify the principal stakeholder groups in this case. 2. Which stakeholder groups are likely to be the most influential and why?

SHORT CASE ILLUSTRATION Stakeholders: The Australian Council of National Trusts The National Trust of Australia is a community-based, non-government organization, commit- ted to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects. The Australian National Trust movement was established in New South Wales in 1945 by Annie Wyatt who, along with a group of other citizens, raised community consciousness of widespread destruction of the built and natural heritage in Sydney. The National Trust movement quickly spread across Australia with the other States establishing National Trust offices throughout the 1950s and 1960s. The Northern and Australian Capital Territories were the last to establish a National Trust in 1976. Each State and Territory National Trust is a fully autonomous entity in its own right responsible for managing its own affairs. Collectively the organization owns or manages over 300 heritage places (the majority held in perpetuity) and manages a volunteer workforce of 7,000. The National Trust of Australia relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Of the collective total oper- ational revenue generated by the organization less than 10% is sourced from government. www.nationaltrust.org.au Questions 1. Identify the principal stakeholder groups in this case. 2. Which stakeholder groups are likely to be the most influential and why?

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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20:34 ← Nigel-Evans-Strategic-Management-for-Touris K 7 KY neu ponei wo impose DICH VICTO. SiguinsuLIONO WH Freunge vi vunenUCTU, JUH UI MUI mngin e opposing views. THINK POINTS • What is a mission statement? • In what ways might a mission statement help in achieving strategic objectives? • What is a stakeholder and in what ways might stakeholders affect objective setting? • Explain how the power-interest map helps to identify the most influential stakeholders. L pplying stakeholder theory in a tourism planning context, Sautter and Leissen (1999) produce a concep- lization of how it might be used as a tourism planning tool. They argue that it can be used to promote aboration among key players in the planning process and that planners must proactively seek to include cain stakeholders in the planning process. Australian Council of National Trusts (see below), for example, will have a wide range of stakeholder ws which need to be considered. 38% SHORT CASE ILLUSTRATION Stakeholders: The Australian Council of National Trusts The National Trust of Australia is a community-based, non-government organization, commit- ted to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects. : The Australian National Trust movement was established in New South Wales in 1945 by Annie Wyatt who, along with a group of other citizens, raised community consciousness of widespread destruction of the built and natural heritage in Sydney. Questions 1. Identify the principal stakeholder groups in this case. 2. Which stakeholder groups are likely to be the most influential and why? The National Trust movement quickly spread across Australia with the other States establishing National Trust offices throughout the 1950s and 1960s. The Northern and Australian Capital Territories were the last to establish a National Trust in 1976. Each State and Territory National Trust is a fully autonomous entity in its own right responsible for managing its own affairs. ATEGY AND THE TOURISM, HOSPITALITY AND EVENTS CONTEXTS Collectively the organization owns or manages over 300 heritage places (the majority held in perpetuity) and manages a volunteer workforce of 7,000. The National Trust of Australia relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Of the collective total oper- ational revenue generated by the organization less than 10% is sourced from government. www.nationaltrust.org.au s □ SMALL BUSINESS FOCUS 58 of 729 SMEs are often sadly neglected in the strategic management literature, with a concentration on large internationally diversified corporations instead. Many of the tools and techniques that have been developed are certainly primarily explained in the context of such enterprises, but in many cases they can be applied appropriately to smaller enterprises. =
Transcribed Image Text:20:34 ← Nigel-Evans-Strategic-Management-for-Touris K 7 KY neu ponei wo impose DICH VICTO. SiguinsuLIONO WH Freunge vi vunenUCTU, JUH UI MUI mngin e opposing views. THINK POINTS • What is a mission statement? • In what ways might a mission statement help in achieving strategic objectives? • What is a stakeholder and in what ways might stakeholders affect objective setting? • Explain how the power-interest map helps to identify the most influential stakeholders. L pplying stakeholder theory in a tourism planning context, Sautter and Leissen (1999) produce a concep- lization of how it might be used as a tourism planning tool. They argue that it can be used to promote aboration among key players in the planning process and that planners must proactively seek to include cain stakeholders in the planning process. Australian Council of National Trusts (see below), for example, will have a wide range of stakeholder ws which need to be considered. 38% SHORT CASE ILLUSTRATION Stakeholders: The Australian Council of National Trusts The National Trust of Australia is a community-based, non-government organization, commit- ted to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects. : The Australian National Trust movement was established in New South Wales in 1945 by Annie Wyatt who, along with a group of other citizens, raised community consciousness of widespread destruction of the built and natural heritage in Sydney. Questions 1. Identify the principal stakeholder groups in this case. 2. Which stakeholder groups are likely to be the most influential and why? The National Trust movement quickly spread across Australia with the other States establishing National Trust offices throughout the 1950s and 1960s. The Northern and Australian Capital Territories were the last to establish a National Trust in 1976. Each State and Territory National Trust is a fully autonomous entity in its own right responsible for managing its own affairs. ATEGY AND THE TOURISM, HOSPITALITY AND EVENTS CONTEXTS Collectively the organization owns or manages over 300 heritage places (the majority held in perpetuity) and manages a volunteer workforce of 7,000. The National Trust of Australia relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Of the collective total oper- ational revenue generated by the organization less than 10% is sourced from government. www.nationaltrust.org.au s □ SMALL BUSINESS FOCUS 58 of 729 SMEs are often sadly neglected in the strategic management literature, with a concentration on large internationally diversified corporations instead. Many of the tools and techniques that have been developed are certainly primarily explained in the context of such enterprises, but in many cases they can be applied appropriately to smaller enterprises. =
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