https://youtu.be/gF3hKYsPFn0 which porter strategy is this and why
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- Deloitte: Digital Commerce OfferingBackground to our Digital Commerce Market Offering and researchWith Covid-19 lockdown, we’ve seen an uptake in online shopping, and driving Digital Commerce to the top of the Executive agenda. Many of the barriers consumers have for shopping online have been challenged and shifted, but in our ambition to guide our clients with their Digital Commerce offerings and journeys, we felt there was a need for a structured approach to this challenge, and a lack of insights into understanding the concerns, the critical elements to unlock the customer’s online shopping journey, and a deep understanding of the customer needs that would create successful online/omni-channel commerce offerings. Deloitte’s Digital Commerce OfferingA strong digital Commerce offering is not just about having the right technology in place. It’s about a new way of generating growth, revenue and future proofing your business. We believe that every company is challenged with combining…dy 30 F2 What are the main elements of a marketing plan? Point form answers. S A- W X All B F3 #3 I 3 £ E D I F4 C O C * $ 4 4 R F F5 OIO % 5 V E EE NA F6 ¤ T G ^ 6 OL F7 00 B ~. r Y H F8 & 7 U N acer F9 * co US X₂ x² 82 J F10 M F11 9 3 K P O il W F12 § 트 0 14 L Scr Lk Arrêtdef P PrtSc/Imprécr. SysRq/Syst. - V Alt Car 1/2How Airbnb strategy(ies) impacts its organizational structure? (for a Strategic Management class.)
- Trend to centralize buying function has had impact on the evolution of retail industry by reforming buying function & making it more efficient. Chose a company that applies the central buying function, explain how implementation done and the reason for adopting this option. In addition, chose another company that applies the decentralization of the buying function, explain how the execution and the reason for adopting this option. Describe their buying teams/committees and the challenges they face in the buying function in 500 words.Crirical Thinking Experts predict the future of 82C ecommetce to be very rosy indeed, with exponentialincreases in Internet sales of some product categorieswithin the next few years. What effect do you think thegrowth of e-retailing will have on traditional retailing?Do you think we will have a future of empty malls andstores? In what ways will this be good for consumers,and in what ways will it not be so good?Explain the concept of lead management in CRM and its impact on the sales pipeline.
- In 2013-14 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico's Trito. After a year its wafer snack brand-Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the advantage of its existing distribution network and also source potatoes from farmers easily. Before the PTC could enter the market a cross-functional team made a customer survey through a marketing research group in 14 cities of the country to know about the snacks of eating habits of people. The result showed that the customers within the age-group of 15-24 years were the most promising for the product as they were quite enthusiastic about experimenting new snack taste. The company reported to its chefs and the chefs came out with 16 flavours with varying tastes suiting to…Any country which becomes a member of the World Trade Organization commits to the principle of Preferential trade arrangements (PTAs) which means they should notdiscriminate in favor of one country when trading and should use same tariffs and conditions for all WTO members, this principle allows for Free Trade and the promotion of global trade. Having said that, what do you think are the effects of Regional Trade Blocs on the WTO since these blocs discriminate in favor of their region against other countries?Give the Lean Canvas for Airbnb
- Try to visit a video on youtube "How McDonald's Marketing Strategy Makes you Hungry" and answer this following question: 1. What is the Mission and Vision of the company?2. What is their business concept?3. What is their business scope?4. How they position their company's brand name?5. SWOT Analysis of MCDonalds 6. Why McDonalds still not changing their Tagline “I’m Lovin it” after so many years?What is the solution to the “American Express Redefines Its Strategy” casethe growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years. The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1 What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?