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Imagine that Starbucks decides to launch a new line of green teas in response to a similar launch by Panera. As part of the marketing efforts for that, it decides to offer a sampler box of these teas for sale at a special discounted price. Consumers would essentially be able to buy a small box containing sample packs for five varieties of the new line of tea at a low price. Which sales promotion objective is this idea LEAST linked to? OA. Introducing a new brand OB. Stimulating repeat purchase OC. Stimulating trial purchase O D. Combating competitor strategy

Imagine that Starbucks decides to launch a new line of green teas in response to a similar launch by Panera. As part of the marketing efforts for that, it decides to offer a sampler box of these teas for sale at a special discounted price. Consumers would essentially be able to buy a small box containing sample packs for five varieties of the new line of tea at a low price. Which sales promotion objective is this idea LEAST linked to? OA. Introducing a new brand OB. Stimulating repeat purchase OC. Stimulating trial purchase O D. Combating competitor strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine that Starbucks decides to launch a new line of green teas in response to a similar launch by Panera. As part of the marketing efforts for that, it decides to offer a sampler box of these teas for sale at a special discounted price. Consumers would essentially be able to buy a small box containing sample packs for five varieties of the new line of tea at a low price. Which sales promotion objective is this idea LEAST linked to? OA. Introducing a new brand OB. Stimulating repeat purchase O C. Stimulating trial purchase O D. Combating competitor strategy.
Transcribed Image Text:Imagine that Starbucks decides to launch a new line of green teas in response to a similar launch by Panera. As part of the marketing efforts for that, it decides to offer a sampler box of these teas for sale at a special discounted price. Consumers would essentially be able to buy a small box containing sample packs for five varieties of the new line of tea at a low price. Which sales promotion objective is this idea LEAST linked to? OA. Introducing a new brand OB. Stimulating repeat purchase O C. Stimulating trial purchase O D. Combating competitor strategy.
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