Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.
Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Using Walmarts Operating Results below, determine whether their strategic objective of competitive advantage is working, provide reasons of why its working or why not.

Transcribed Image Text:Net sales
Net sales increase
Comparable sales in the U.S.
Walmart U.S.
Sam's Club
Gross profit margin
Operating, SG&A as a % of net sales
Operating Income
Operating Income % Sales
Walmart (Attributable)
Dividends
pta
Walmart Income (Attributable)
Net income per share of common stock:
Financial Position
Inventories
Property, & other assets, net
Total assets
Long-term debt
2016 2014 2012 2010
$478,614 $473,076 $443,416 $404,697
-0.7% 1.6%
6.0%
.9%
0.3% -0.5%
1.6%
-.8%
1.0% -.6%
.3%
-.7%
-3.2%
.3%
8.5%
-1.4%
24.6%
24.3% 24.6%
25.0%
20.3% 19.30% 19.30%
19.80%
$24,104 $26,872 $26,491 $23,969
5.0% 5.7% 6.0% 5.9%
$14,694 $15,918 $15,734 $14,433
4.57
1.96
4.85
4.53
3.72
1.88 1.46 1.09
$44,469 $44,858 $40,714 $32,713
$116,516 $117,907 $112,324 $102,307
$199,581 $204,751 $193,406 $170,407
$44,030 $44,559 $47,079 $36,401
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