Socio-economic: People who are familiar with the technology and are tech-savvy can use it easily. People who are employed as professional in their respective fields. Brand affinity/product usage: When the people are to adopt new machines, they will prefer to purchase it from the known brand. The product loyalty shall be high enough Psychographics people who are buying this product are ready to accept a change like more tech- savvy Generation: this product is for internet generation. Geography: this product is sold where the per capita income of people is high. Benefits serving : It helps in saving time of the users. The efforts of human resources are saved. The clothes are always ready to be used. please elaborate the point with better explanation and add some points aswell
Socio-economic: People who are familiar with the technology and are tech-savvy can use it easily. People who are employed as professional in their respective fields. Brand affinity/product usage: When the people are to adopt new machines, they will prefer to purchase it from the known brand. The product loyalty shall be high enough Psychographics people who are buying this product are ready to accept a change like more tech- savvy Generation: this product is for internet generation. Geography: this product is sold where the per capita income of people is high. Benefits serving : It helps in saving time of the users. The efforts of human resources are saved. The clothes are always ready to be used. please elaborate the point with better explanation and add some points aswell
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Socio-economic:
- People who are familiar with the technology and are tech-savvy can use it easily.
- People who are employed as professional in their respective fields.
Brand affinity/product usage:
- When the people are to adopt new machines, they will prefer to purchase it from the known brand.
- The product loyalty shall be high enough
Psychographics
- people who are buying this product are ready to accept a change like more tech- savvy
Generation:
- this product is for internet generation.
Geography:
- this product is sold where the per capita income of people is high.
Benefits serving :
- It helps in saving time of the users.
- The efforts of human resources are saved.
- The clothes are always ready to be used.
please elaborate the point with better explanation and add some points aswell
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