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Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)

Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We are Taking the Technology from Private Sector Company. A Supply Chain Management Technology Software ( Valproc ) Which is Designed and implemented for Managing the entire B2B Business of the company. This software was first implemented in company called Brookfield Properties who manages the facilities business of its client. In first attempt of implementation it was not 100% Operational there were many aspects which cannot be covered under software usage. There was a mixture of software as well as manual record keeping. The Owner of the software decided to customize the software as per the requirement of the client - a complete due diligence of the existing process is done and software is adjusted as per requirement of the client and the software was able to support 100% process of the operations. The strategic decision of adjusting the software as per requirement of the client was a major decision to be taken. Now the software is capable of adjusting to any other client requirement and it can used used for implementation of any other B2B Business. This change of doing the customization has resulted in increase business for the company.
Transcribed Image Text:We are Taking the Technology from Private Sector Company. A Supply Chain Management Technology Software ( Valproc ) Which is Designed and implemented for Managing the entire B2B Business of the company. This software was first implemented in company called Brookfield Properties who manages the facilities business of its client. In first attempt of implementation it was not 100% Operational there were many aspects which cannot be covered under software usage. There was a mixture of software as well as manual record keeping. The Owner of the software decided to customize the software as per the requirement of the client - a complete due diligence of the existing process is done and software is adjusted as per requirement of the client and the software was able to support 100% process of the operations. The strategic decision of adjusting the software as per requirement of the client was a major decision to be taken. Now the software is capable of adjusting to any other client requirement and it can used used for implementation of any other B2B Business. This change of doing the customization has resulted in increase business for the company.
Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)
Transcribed Image Text:Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)
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