We are Taking the Technology from PrivateSector Company. A Supply Chain ManagementTechnology Software ( Valproc ) Which isDesigned and implemented for Managing theentire B2B Business of the company.This software was first implemented in companycalled Brookfield Properties who manages thefacilities business of its client. In first attempt ofimplementation it was not 100% Operationalthere were many aspects which cannot becovered under software usage. There was amixture of software as well as manual recordkeeping.The Owner of the software decided to customizethe software as per the requirement of the client- a complete due diligence of the existingprocess is done and software is adjusted as perrequirement of the client and the software wasable to support 100% process of the operations.The strategic decision of adjusting the softwareas per requirement of the client was a majordecision to be taken. Now the software iscapable of adjusting to any other clientrequirement and it can used used forimplementation of any other B2B Business.This change of doing the customization hasresulted in increase business for the company. Innovation / Product:1. What is the current economic impact (or market size) ofthe technology?2. What is the predominant business model? (How does thecustomer pay for the service?)3. What were the success factors? (prototype -> product ->market)

This is an Indian made technology fully made and developed in India. This is a new technology…

Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)

Innovation / Product: 1. What is the current economic impact (or market size) of the technology? 2. What is the predominant business model? (How does the customer pay for the service?) 3. What were the success factors? (prototype -> product -> market)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

100%

We are Taking the Technology from Private
Sector Company. A Supply Chain Management
Technology Software ( Valproc ) Which is
Designed and implemented for Managing the
entire B2B Business of the company.
This software was first implemented in company
called Brookfield Properties who manages the
facilities business of its client. In first attempt of
implementation it was not 100% Operational
there were many aspects which cannot be
covered under software usage. There was a
mixture of software as well as manual record
keeping.
The Owner of the software decided to customize
the software as per the requirement of the client
- a complete due diligence of the existing
process is done and software is adjusted as per
requirement of the client and the software was
able to support 100% process of the operations.
The strategic decision of adjusting the software
as per requirement of the client was a major
decision to be taken. Now the software is
capable of adjusting to any other client
requirement and it can used used for
implementation of any other B2B Business.
This change of doing the customization has
resulted in increase business for the company.

Innovation / Product:
1. What is the current economic impact (or market size) of
the technology?
2. What is the predominant business model? (How does the
customer pay for the service?)
3. What were the success factors? (prototype -> product ->
market)

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