Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market. Use the Internet to uncover foreign advertising that features any Hollywood Megastars. 1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not? 2. Will the internet encourage or discourage this trend?
Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market. Use the Internet to uncover foreign advertising that features any Hollywood Megastars. 1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not? 2. Will the internet encourage or discourage this trend?
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 1C
Related questions
Question
Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market.
Use the Internet to uncover foreign advertising that features any Hollywood Megastars.
1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not?
2. Will the internet encourage or discourage this trend?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
