Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market. Use the Internet to uncover foreign advertising that features any Hollywood Megastars. 1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not? 2. Will the internet encourage or discourage this trend?
Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market. Use the Internet to uncover foreign advertising that features any Hollywood Megastars. 1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not? 2. Will the internet encourage or discourage this trend?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market.
Use the Internet to uncover foreign advertising that features any Hollywood Megastars.
1. Do you believe that demand for American stars in foreign advertising will continue? Why or why not?
2. Will the internet encourage or discourage this trend?
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