QUESTION 2 [12 MARKS] As a business owner of Reaipereka Pty Ltd, that supplies government schools with vegetables, your business has been impacted by the constantly changing business landscape. The PEST framework is a tool used to evaluate the external environment to a business. List and define the four (4) components of the PEST framework. Use relevant examples to demonstrate understanding of the environment you operate in. (12 marks)

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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QUESTION 2
[12 MARKS]
As a business owner of Reaipereka Pty Ltd, that supplies government schools with vegetables,
your business has been impacted by the constantly changing business landscape. The PEST
framework is a tool used to evaluate the external environment to a business. List and define the
four (4) components of the PEST framework. Use relevant examples to demonstrate understanding
of the environment you operate in.
(12 marks)
Transcribed Image Text:QUESTION 2 [12 MARKS] As a business owner of Reaipereka Pty Ltd, that supplies government schools with vegetables, your business has been impacted by the constantly changing business landscape. The PEST framework is a tool used to evaluate the external environment to a business. List and define the four (4) components of the PEST framework. Use relevant examples to demonstrate understanding of the environment you operate in. (12 marks)
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