QUESTION 2 [12 MARKS] As a business owner of Reaipereka Pty Ltd, that supplies government schools with vegetables, your business has been impacted by the constantly changing business landscape. The PEST framework is a tool used to evaluate the external environment to a business. List and define the four (4) components of the PEST framework. Use relevant examples to demonstrate understanding of the environment you operate in. (12 marks)
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- QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined8. Which of the following provides direction to the company by answering the question about what business a company is in? Question 8 options: Code of ethics Environmental analysis Competitive analysis Mission statementRead the scenario below and attempt ALL the questions that follow Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.
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- Rules and Regulations issued by various administrative agencies probably have the greatest impact on businesses. Question 2 options: a) True b) FalseQUESTION 60 Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation QUESTION 62 If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. BrandDefinition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product
- Question 1 Advanced Micro (AM) is a global provider of high-performance semiconductor solutions that are designed to help solve some of the world's toughest challenges. In 2017, its sales revenue was US$30 billion and it employed over 20,000 people. AM's vision is to enable the world's creators, researchers, inventors, and explorers to transform the lives of those around them through immersive and instinctive computing. The high-performance graphics processing unit (GPU) market is growing and GPU manufacturers are competing with each other on producing higher resolution, faster speed products. The demand of GPUS is erratic and the average product life cycle time is 12 months. AM currently operates two GPU production plants, one in the US and the other in Singapore. It mainly produces two models of GPUS, Rage and Rage Pro. Rage is an entry-level GPU while Rage Pro is a state-of-the-art product launched recently. The following diagram shows the AM's supply chain: AM's US GPU production…QUESTION 13 Before he died, Steve Jobs asked the employees to consider the demands of their fellow employees, the shareholders of Apple, and Directors. By doing this, he was having them focus on their O external stakeholders O interest groups O developmental stakeholders O vital stockholders O internal stakeholdersQuestion: About half of the participants in a study were told that they would be putting with a Nike putter, whereas the other half were NOT told what putter brand they would be using. Importantly, all participants used the exact same putter. The results showed that, on average, those who thought it was a Nike putter needed significantly fewer putts to sink the golf ball. This is an example of the _____________Effect. a) Placebo b) Brand c) Nike d) Ikea