Answered: [shoes) You decide to buy your dad a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Transcribed Image Text:[shoes) You decide to buy your dad a new pair of shoes for his birthday. To mnake sure you get the perfect pair, you ask him for a decision matrix. He gives you the following (all numerals are on 1-10 scales like those discussed in class): Nike Adidas New Balance Importance Low Price 8. Look 9. 3 2. Comfortability 7. 6. Durability 8. 7. Which brand of shoes should you get for him? O Nike O Adidas O Either Nike or Adidas O New Balance O Importance 6.

Expert Solution

Step 1

Ans. A decision matrix is a rundown of values in lines and sections that permits an examiner to deliberately recognize, break down, and rate the presentation of connections between sets of values and data. Components of a decision matrix show decisions in light of specific decision rules. The matrix is helpful for seeing huge masses of decision factors and evaluating each variable's relative importance.