Consumers like to have a degree of autonomy in their purchasing decisions, but their autonomy is often either actual or perceived. Which of the following is an example of perceived autonomy? O a. You found a deal for a three-year subscription of Disney+ and now pay $7.99 a month. O b. You purchased a Wendy's 4 for $4 but switched out the drink for a chocolate frosty. O c. You linked your Stitch Fix account to your Facebook for convenience, and now you see a lot of Stitch Fix ads on your newsfeed. O d. You are given the option to select which video ad you would like to see on YouTube before watching Taylor Swift's new music video. O e. Both Cand D You might be familiar with the Disney film Inside Out, which characterizes five different emotions (joy, sadness, disgust, panic, and anger) as different forces that contribute to what we believe and how we act. Plutchik's wheel of eight emotions functions in much the same way. How can understanding the wheel of emotions help us reach consumers? O Emotions generally get in the way of a marketing message, so understanding emotions will help us avoid triggering them. O Emotions can be a useful tool to create memorable advertisements and reach specific audience segments through targeting certain emotions in our ads. O Understanding the emotional combinations can help us recognize these emotions in our consumers when we read their social media posts. O Understanding the balance of emotions and the emotional pairs can help us create very neutral advertisements, which is the goal.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Help, need assistance with questions #6 & #7

Thank you!

6
Consumers like to have a degree of autonomy in their purchasing decisions, but their autonomy is often either actual or perceived.
Which of the following is an example of perceived autonomy?
O a. You found a deal for a three-year subscription of Disney+ and now pay $7.99 a month.
O b. You purchased a Wendy's 4 for $4 but switched out the drink for a chocolate frosty.
O c. You linked your Stitch Fix account to your Facebook for convenience, and now you see a lot of Stitch Fix ads on your newsfeed.
O d. You are given the option to select which video ad you would like to see on YouTube before watching Taylor Swift's new music video.
O e. Both C and D
7
You might be familiar with the Disney film Inside Out, which characterizes five different emotions (joy, sadness, disgust, panic, and anger) as different forces that contribute to what we believe and how we
act. Plutchik's wheel of eight emotions functions in much the same way.
How can understanding the wheel of emotions help us reach consumers?
O Emotions generally get in the way of a marketing message, so understanding emotions will help us avoid triggering them.
O Emotions can be a useful tool to create memorable advertisements and reach specific audience segments through targeting certain emotions in our ads.
O Understanding the emotional combinations can help us recognize these emotions in our consumers when we read their social media posts.
O Understanding the balance of emotions and the emotional pairs can help us create very neutral advertisements, which is the goal.

Expert Solution

Step 1

Let us start with answer the first question as per the sequence and

In the given MCQ we need to determine the correct example of perceived autonomy,

But first let us understand the meaning of the term "Perceived Autonomy"

Perceived Autonomy is a discretionary or non-compulsive action that is actually rooted down to the person's preferences and nature, which usually takes place when given an option and the selection is totally on their interest with no external pressures.

Keeping the definition of the term in mind let us evaluate each option on the basis of the facts stated in the above theory.

Please refer to the next step (Step 2).