Sharmin has decided to open a new Pie Face (meat pies, pastries) store, which is a franchise with online services too. Help her using the four key questions that form the foundation of her service distribution strategy: ‘what’, ‘how’, ‘where’ and ‘when’
Sharmin has decided to open a new Pie Face (meat pies, pastries) store, which is a franchise with online services too. Help her using the four key questions that form the foundation of her service distribution strategy: ‘what’, ‘how’, ‘where’ and ‘when’
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sharmin has decided to open a new Pie Face (meat pies, pastries) store, which is a franchise with online services too. Help her using the four key questions that form the foundation of her service distribution strategy: ‘what’, ‘how’, ‘where’ and ‘when’
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