What kind of channel is the chain of restaurants called "Shake Shack"? E SHAKE SHACKFROZEN CUSTARD FRIES SHAKES HOTDOGS CONCRETES FLOATS CONES BURGERS FROELOATS CONES BURGERS EROZE• Answer the following questions:1) What kind of channel is Shake Shack currently using? Are they usingConventional, Vertical, Horizontal, Direct or Hybrid? Or multiple channels?2) Answer the first question and explain it with your rationale

Talking about the Shake shack then, the brand is using multiple channels in order to sell quality…

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Business

Marketing

What

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What kind of channel is the chain of restaurants called "Shake Shack"?

E SHAKE SHACK
FROZEN CUSTARD FRIES SHAKES HOTDOGS CONCRETES FLOATS CONES BURGERS FRO
ELOATS CONES BURGERS EROZE
• Answer the following questions:
1) What kind of channel is Shake Shack currently using? Are they using
Conventional, Vertical, Horizontal, Direct or Hybrid? Or multiple channels?
2) Answer the first question and explain it with your rationale

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