Answered: Select any Brand for your Hotel, and…

Select any Brand for your Hotel, and discuss about the loyalty program about the same. Explain different types of marketing strategies used by your brand.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select any Brand for your Hotel, and discuss about the loyalty program about the same.

Explain different types of marketing strategies used by your brand.

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Step 1: Introduction

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Step 2: Loyalty Program: Marriott Bonvoy

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Step 3: Different Types of Marketing Strategies by Marriott International:

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