Outline the Buyer’s Journey and advise what
In a marketing organization, revenues can be generated only when sales are being done in an efficient manner. Profit maximization is the main objective of any business organization. It can be done only when the customers are satisfied and loyal to the products and services of the organization.
The need for a product or a service would compel the customer to buy a particular product of the organization. There should be a motive for the customer behind buying any product or service of any organization. There is a buying process of the customers of the organization.
Also, there are several functions of marketing. The main functions of marketing are product or service management, promotion, selling, marketing information management, pricing of the product or service, financing, distribution, etc. Customer relationship management and supply chain management activities have become the main functions of marketing.
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how brands can increase involvement with customers