Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.
Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.
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