Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Who are the major competitors in the Australian market? Describe the products currently offered by the competitors. What are the competitors’ strengths and weaknesses? What is the price of the products? What discounts are offered?
Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Who are the major competitors in the Australian market? Describe the products currently offered by the competitors. What are the competitors’ strengths and weaknesses? What is the price of the products? What discounts are offered?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia
Who are the major competitors in the Australian market?
Describe the products currently offered by the competitors. What are the competitors’ strengths and weaknesses?
What is the price of the products? What discounts are offered?
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