Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ex: I'm starting a company that gathers and repair pre-owned books and redistribute them into the market at a lower price to have a sustainable economy. It will give damaged books some worth by recycling the paper into plantable sheets.
what is the customer willing to pay for your solution? Why?
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