Answered: s classified as “dogs”

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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40 Of the following, the best strategy to use with products classified as “dogs” is to A. focus on a specialized segment that can be dominated and protected from competitors B. find the best media to reach prospective customers and blitz the market. C. create a strategy to gain 70 percent of new users or new applications. D. protect current market share by reinvesting earnings in the form of price reductions, product improvement, and better market coverage. E.withdraw from these businesses or product lines as quickly as possible.

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The BCG matrix divides the product into four categories. These are a cash cow, star,? And dogs. The details are discussed as follows-

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