Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
40
Of the following, the best strategy to use with products classified as “dogs” is to
A. focus on a specialized segment that can be dominated and protected from competitors
B. find the best media to reach prospective customers and blitz the market.
C. create a strategy to gain 70 percent of new users or new applications.
D. protect current market share by reinvesting earnings in the form of price reductions, product improvement, and better market coverage.
E.withdraw from these businesses or product lines as quickly as possible.
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