Which of the following statements is true about salespeople?a. They are often the knowledge experts for their firm.b. They should start selling as soon as they meet a new prospect.c. They should always focus on the sale and not the relationship.d. They should not waste time focusing on competitors' actions.e. They do not need to be experts on the benefits of their products. Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers tostart adopting the new brand, Pepsi-Cola should engage in promotions that focus ona. identifying prospects.b. creating awareness.c. combating competitive promotional efforts.d. stimulating demand.e. retaining loyal customers.

Building brand recognition is frequently a critical element in generating sales, hence sales and…

Which of the following statements is true about salespeople? a. They are often the knowledge experts for their firm. b. They should start selling as soon as they meet a new prospect. c. They should always focus on the sale and not the relationship. d. They should not waste time focusing on competitors' actions. e. They do not need to be experts on the benefits of their products.

Which of the following statements is true about salespeople? a. They are often the knowledge experts for their firm. b. They should start selling as soon as they meet a new prospect. c. They should always focus on the sale and not the relationship. d. They should not waste time focusing on competitors' actions. e. They do not need to be experts on the benefits of their products.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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