Research Topic:The Impact of Social Media on Tourism in Jamaica Objectives To determine the most impactful social media platform for disseminating information about Jamaica's tourist attractions. To analyze the level of engagement on official tourism social media platforms to identify areas for improvement. (For example, improved content creation on official pages) To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing. To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty. To discover emerging social media trends that would assist in enhancing Jamaica's tourism product. To recognize difficulties arising from the underutilisation of social media and open doors for tourist attractions in the Jamaica travel industry, which may not be highlighted on social media platforms. This aims to create new partnerships and opportunities and further the development of social media marketing. To give proposals to travel industry partners in Jamaica on the most proficient social media advertising methods and to use virtual entertainment for feasible industry improvement. Using the above information an prepared Method or Approach: The Methotogy Section describes the data that you will use use in the research, the methodology to be adopted and justify your choice of methodology Inform the reader of the kind of data to be collected and why (qualitative or quantitative or both) Research procedures (interview? Observation? Questionaire? Surveys ? Indicate why the methodology is used analysis and interpretation from the interview, observation, questionnaire etc ethical consideration

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

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Research Topic:The Impact of Social Media on Tourism in Jamaica

Objectives

To determine the most impactful social media platform for disseminating information about Jamaica's tourist attractions.
To analyze the level of engagement on official tourism social media platforms to identify areas for improvement. (For example, improved content creation on official pages)
To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing.
To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
To discover emerging social media trends that would assist in enhancing Jamaica's tourism product.
To recognize difficulties arising from the underutilisation of social media and open doors for tourist attractions in the Jamaica travel industry, which may not be highlighted on social media platforms. This aims to create new partnerships and opportunities and further the development of social media marketing.
To give proposals to travel industry partners in Jamaica on the most proficient social media advertising methods and to use virtual entertainment for feasible industry improvement.

Using the above information an prepared

Method or Approach:

The Methotogy Section describes the data that you will use use in the research, the methodology to be adopted and justify your choice of methodology

Inform the reader of the kind of data to be collected and why (qualitative or quantitative or both)
Research procedures (interview? Observation? Questionaire? Surveys ?
Indicate why the methodology is used
analysis and interpretation from the interview, observation, questionnaire etc
ethical consideration

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