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- 1. How are the people influenced by the media as a consumer and content-maker?4. Identify FOUR (4) major functions of media towards society.4) A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans. A) membership group B) reference group C) status symbol D) subculture E) lifestyle 5) A current trend involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients. A) self-concept B) subculture C) lifestyle D) personality E) life-cycle 6) Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more…
- How does the ads reflect the culture andthe society of that time?f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?Forecast/state five (5) ways communication will affects world culture in relation to communication technologies and the digital age world.
- What is the Limitations of television media?In more than 10 sentences, how has the Internet changed consumers? Marketers?You are the Marketing Manager of a department store that offers clothing to several market segments. List at least 2 different mediums you would use to reach the following three market segments. 1. Consumers over the age of 65 years old. 2. Consumers between the ages of 45 and 55 years old. 3. Consumers between the ages of 18 and 24 years old.
- Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?Will the audience consider some media excessively intrusive or annoying?What is Nontraditional Media of communication? How does it influence the consumersdifferently in comparison to the traditional media? Describe with relevant examples.