A 30-minute massage at Massage Envy costs on average about $50. A massage at The Woodhouse Day Spa in contrasts costs about $125 for a 30-minute massage. Unlike physical products whose price is largely dependent on the quality of materials used to produce it, the price of services is often harder to determine What can contribute to the price disparity in the example above? Include in your discussion the characteristics of services discussed in Chapter 13 and presented in the video clips in this module.
A 30-minute massage at Massage Envy costs on average about $50. A massage at The Woodhouse Day Spa in contrasts costs about $125 for a 30-minute massage. Unlike physical products whose price is largely dependent on the quality of materials used to produce it, the price of services is often harder to determine What can contribute to the price disparity in the example above? Include in your discussion the characteristics of services discussed in Chapter 13 and presented in the video clips in this module.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A 30-minute massage at Massage Envy costs on average about $50. A massage at
The Woodhouse Day Spa in contrasts costs about $125 for a 30-minute massage.
Unlike physical products whose price is largely dependent on the quality of
materials used to produce it, the price of services is often harder to determine
What can contribute to the price disparity in the example above? Include in your
discussion the characteristics of services discussed in Chapter 13 and presented in
the video clips in this module.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning