Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A shop that sells fine glassware offers gift wrapping at no extra cost. Rationale
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Step 1: Introduction
VIEWStep 2: Enhanced Customer Experience
VIEWSolution
VIEWStep 3: Convenience
VIEWStep 4: Professional Presentation
VIEWStep 5: Competitive Advantage
VIEWStep 6: Increased Sales
VIEWStep 7: Word of Mouth and Loyalty
VIEWStep 8: Branding and Image
VIEWStep 9: Encourages Larger Purchases
VIEWStep 10: Saves Customers Time and Money
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