There is a number of elements and features that defines the retail environment, or also known as the store atmosphere. These factors typically includes the decor aspect of the store; sounds, aromas, lighting effects, sights, and textures that appeal to the five senses we use, and also enrich the overall surroundings of the retail store, including the crucial brand image that its known for. The environment or setting of a store is important because it communicates with the customer the second, they enter the store. The store’s whole environment, from the front entrance to the back of the store, should clearly show the brand image and the store's identity. Very often, the store's graphics and posters, fixtures, sign, merchandise displays, and just about everything else, will nicely work together to present the store brand to the customer. Doing so, not only will this result in a good shopping experience, but also influence the customer's behavior in a way that will benefit the store. With reference to the above, examine the two types of environments in retail.
There is a number of elements and features that defines the retail environment, or also known
as the store atmosphere. These factors typically includes the decor aspect of the store;
sounds, aromas, lighting effects, sights, and textures that appeal to the five senses we use,
and also enrich the overall surroundings of the retail store, including the crucial brand image
that its known for. The environment or setting of a store is important because it communicates
with the customer the second, they enter the store. The store’s whole environment, from the
front entrance to the back of the store, should clearly show the brand image and the store's
identity. Very often, the store's graphics and posters, fixtures, sign, merchandise displays,
and just about everything else, will nicely work together to present the store brand to the
customer. Doing so, not only will this result in a good shopping experience, but also influence
the customer's behavior in a way that will benefit the store.
With reference to the above, examine the two types of environments in retail.
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