Do you think it’s a good idea for Two Men and a Truckto offer franchises outside of North America? Why orwhy not? What kinds of questions would internationalfranchisees be likely to ask the company?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you think it’s a good idea for Two Men and a Truck
to offer franchises outside of North America? Why or
why not? What kinds of questions would international
franchisees be likely to ask the company?

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