Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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Is it ethical for marketers to use the
mass media to promote products that
most members of the lower classes and
working class cannot afford?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing