1. Write2 products/services you wantto pursue if you becomeanentrepreneur.2. Identify your target market by answering the following question in the boxprovided below.a. WHO are your target customers?b. WHY are you targeting those people?c. WHAT is your goal in targeting these customers?Product/ServiceTarget MarketWho:1.What:Why:Who:2.What:Why:

An entrepreneur is a person who takes the risk and initiative to introduce a new product or start…

Answered: 1. Write 2 products/services you want…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In a company whose main product is food, what would be the barrier to growth? (any example)
Please solve the subparts A&B with the explaining and no reject please. This q&A not essai can u solve based on the text from image. This case about Marketing Management A. What are the pros, cons, and risks associated with Nike's core marketing strategy?B. If you are adidas, how do you compete with Nike?
Match each business model type with the correct description. Remember to select a different business model type for each description. Business model type Product business model Multisided business model Solution business model Matchmaking business model Description A company controls a platform where sellers and buyers exchange products or services. A product or service is designed according to specifics defined by each customer. A product or service is offered to customers. A company provides different products and services to different groups of clients who gain some benefit from the existence of the other group of clients.
Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships? What are the benefits to the service business of solid customer relationships and customer loyalty?
I need this question completed in 10 mnutes Savanna jewellery is a successful manufacturing jeweller offering beautifully designed pieces for adults. They are located in Dunedin, New Zealand and while the products are expensive to buy, the owners are proud of their craftsmanship and their sustainable sourcing of quality stones and materials. Keen to grow their business further, the owners want to carefully develop their segmentation, target marketing and positioning strategies. To help them, answer the following questions: Use four words or phrases to describe Savanna’s market positioning. Savanna’s owners have heard that positioning is about knowing your customer’s perceptions of your product. Do you agree with this statement? Answer yes or no and explain your answer. For expensive products like individually designed handcrafted jewellery, how important is it that the consumer’s experience matches the promise made by the organisation’s positioning? Explain your answer.
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Complete the table and then plot the products / companies
For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…

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