Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
print media is a dying industry, how it prove???
Expert Solution
Background
An advertisement can be defined as a promotional activity in which a marketer creates a series of videos featuring the product of the company. These advertisements are then published on print and electronic media and also on online platforms.
An advertisement is the most used form of a promotional strategy in which the marketer prepares a series of video or image advertisements featuring the product. The advertisement can be done both in the electronic media like television and print media form like newspapers, magazines, etc.
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