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[Heinz] Heinz has dozens of different products, such as ketchup, mayo, mustard, relish, and more. All of their products carry the Heinz brand name. What type(s) of branding is being exhibited? Family branding I. Multiple branding II. Co-branding IV. National branding V. Private label branding O ll and V only O Vonly O l only

[Heinz] Heinz has dozens of different products, such as ketchup, mayo, mustard, relish, and more. All of their products carry the Heinz brand name. What type(s) of branding is being exhibited? Family branding I. Multiple branding II. Co-branding IV. National branding V. Private label branding O ll and V only O Vonly O l only

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Heinz] Heinz has dozens of different products, such as ketchup, mayo, mustard, relish, and more. All of their products carry the Heinz brand name. What type(s) of branding is being exhibited? Family branding II. Multiple branding II. Co-branding IV. National branding V. Private label branding O Il and V only O Vonly O lonly O land IV only O ll only
Transcribed Image Text:[Heinz] Heinz has dozens of different products, such as ketchup, mayo, mustard, relish, and more. All of their products carry the Heinz brand name. What type(s) of branding is being exhibited? Family branding II. Multiple branding II. Co-branding IV. National branding V. Private label branding O Il and V only O Vonly O lonly O land IV only O ll only
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