Identify and give examples to illustrate the following aspects of customer relationship management system which provide Business processes support Customer and business value Potential challenges and trends
Identify and give examples to illustrate the following aspects of customer relationship management system which provide Business processes support Customer and business value Potential challenges and trends
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Identify and give examples to illustrate the following aspects of customer relationship
management system which provide
Business processes support
Customer and business value
Potential challenges and trends
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