Identify and give examples to illustrate the following aspects of customer relationship management system which provide  Business processes support  Customer and business value  Potential challenges and trends

Identify and give examples to illustrate the following aspects of customer relationship management system which provide  Business processes support  Customer and business value  Potential challenges and trends

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Identify and give examples to illustrate the following aspects of customer relationship
management system which provide
 Business processes support
 Customer and business value
 Potential challenges and trends

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