India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: - a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives?

India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: - a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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