Answered: Research and explain why Mattel Company…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Research and explain why Mattel Company is so happy and thrilled this week? Please quote your source.

Expert Solution

Step 1

Mattel Company overview:

Mattel is a leading worldwide toy manufacturer with one of the world's most comprehensive collections of children's and family entertainment franchises. Their iconic brands are Barbie, Fisher-Price, Hot Wheels, American Girl, UNO, MEGA, and many more.

Mattel owns intellectual properties of them and licenses as well in conjunction with global entertainment businesses. Film and television material, gaming, music, and live events are among the services which they provide. Mattel operates in 35 locations and sells its items are sold in more than 150 countries.