Required The following items are independent of each other: a. Prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal? b. The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production manager believes that an improved production procedure can cut cost of goods sold by 1 percent. Prepare a pro forma income statement still assuming the President's goal to increase net income by 10 percent. Calculate the required reduction in selling & administrative expenses to achieve the budgeted net income. c. The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and administrative expenses to $313,000. With the increased advertising, the company expects sales revenue to increase by 10 percent. Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will the company reach its goal?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Top executive officers of Benson Company, a merchandising firm, are preparing the next year's budget. The controller has provided
everyone with the current year's projected income statement.
Sales revenue
Cost of goods sold
Gross profit
Selling & administrative expenses
Net income
Current Year
$ 2,000,000
1,500,000
500,000
273,000
$ 227,000
Cost of goods sold is usually 75 percent of sales revenue, and selling and administrative expenses are usually 10 percent of sales plus
a fixed cost of $73,000. The president has announced that the company's goal is to increase net income by 10 percent.
Required
The following items are independent of each other:
a. Prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal?
b. The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production
manager believes that an improved production procedure can cut cost of goods sold by 1 percent. Prepare a pro forma income
statement still assuming the President's goal to increase net income by 10 percent. Calculate the required reduction in selling &
administrative expenses to achieve the budgeted net income.
c. The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and
administrative expenses to $313,000. With the increased advertising, the company expects sales revenue to increase by 10 percent.
Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will the company
reach its goal?
Prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal?
Note: Round "Percentage increase" to 2 decimal places. (i.e., .2345 should be entered as 23.45).
Sales revenue
BENSON COMPANY
Pro Forma Income Statement
Cost of goods sold
Gross profit
Selling & administrative expenses
Net income
Percentage increase
69
0
$
0
%
The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production
manager believes that an improved production procedure can cut cost of goods sold by 1 percent. Prepare a pro forma income
statement still assuming the President's goal to increase net income by 10 percent. Calculate the required reduction in selling
& administrative expenses to achieve the budgeted net income.
Sales revenue
Cost of goods sold
Gross profit
BENSON COMPANY
Pro Forma Income Statement
Selling & administrative expenses
Net income
Reduction in selling & administrative expenses
0
$
0
Show less▲
The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and
administrative expenses to $313,000. With the increased advertising, the company expects sales revenue to increase by 10
percent. Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will
the company reach its goal?
BENSON COMPANY
Pro Forma Income Statement
Sales revenue
Cost of goods sold
Gross profit
0
Selling & administrative expenses
Net income
$
0
Will the company reach its goal?
Show less▲
Transcribed Image Text:Top executive officers of Benson Company, a merchandising firm, are preparing the next year's budget. The controller has provided everyone with the current year's projected income statement. Sales revenue Cost of goods sold Gross profit Selling & administrative expenses Net income Current Year $ 2,000,000 1,500,000 500,000 273,000 $ 227,000 Cost of goods sold is usually 75 percent of sales revenue, and selling and administrative expenses are usually 10 percent of sales plus a fixed cost of $73,000. The president has announced that the company's goal is to increase net income by 10 percent. Required The following items are independent of each other: a. Prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal? b. The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production manager believes that an improved production procedure can cut cost of goods sold by 1 percent. Prepare a pro forma income statement still assuming the President's goal to increase net income by 10 percent. Calculate the required reduction in selling & administrative expenses to achieve the budgeted net income. c. The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and administrative expenses to $313,000. With the increased advertising, the company expects sales revenue to increase by 10 percent. Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will the company reach its goal? Prepare a pro forma income statement. What percentage increase in sales would enable the company to reach its goal? Note: Round "Percentage increase" to 2 decimal places. (i.e., .2345 should be entered as 23.45). Sales revenue BENSON COMPANY Pro Forma Income Statement Cost of goods sold Gross profit Selling & administrative expenses Net income Percentage increase 69 0 $ 0 % The market may become stagnant next year, and the company does not expect an increase in sales revenue. The production manager believes that an improved production procedure can cut cost of goods sold by 1 percent. Prepare a pro forma income statement still assuming the President's goal to increase net income by 10 percent. Calculate the required reduction in selling & administrative expenses to achieve the budgeted net income. Sales revenue Cost of goods sold Gross profit BENSON COMPANY Pro Forma Income Statement Selling & administrative expenses Net income Reduction in selling & administrative expenses 0 $ 0 Show less▲ The company decides to escalate its advertising campaign to boost consumer recognition, which will increase selling and administrative expenses to $313,000. With the increased advertising, the company expects sales revenue to increase by 10 percent. Assume that cost of goods sold remains a constant proportion of sales. Prepare a pro forma income statement. Will the company reach its goal? BENSON COMPANY Pro Forma Income Statement Sales revenue Cost of goods sold Gross profit 0 Selling & administrative expenses Net income $ 0 Will the company reach its goal? Show less▲
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