Assume that the operating results for last year were as in the question data. 4-a. Compute the degree of operating leverage based on last year's sales. 4-b. The president expects sales to increase by 16% next year. Using the degree of operating leverage from last year, what percen increase in operating income will the company realize this year? Calculate the dollar increase in operating income. 5. The sales manager is convinced that a 12% reduction in the selling price, combined with a $32,000 increase in advertising, wou increase this year's unit sales by 30%. a. If the sales manager is right, what would be this year's operating income if his ideas are implemented? b. If the sales manager's ideas are implemented, how much will operating income increase or decrease over last year?
Assume that the operating results for last year were as in the question data. 4-a. Compute the degree of operating leverage based on last year's sales. 4-b. The president expects sales to increase by 16% next year. Using the degree of operating leverage from last year, what percen increase in operating income will the company realize this year? Calculate the dollar increase in operating income. 5. The sales manager is convinced that a 12% reduction in the selling price, combined with a $32,000 increase in advertising, wou increase this year's unit sales by 30%. a. If the sales manager is right, what would be this year's operating income if his ideas are implemented? b. If the sales manager's ideas are implemented, how much will operating income increase or decrease over last year?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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