4-b. Assume the president expects this year's unit sales to increase by 17%. Using the degree of operating leverage from last year, what percentage increase in net operating income will the company realize this year? 5. The sales manager is convinced a 11% reduction in the selling price, combined with a $70,000 increase in advertising, would increase this year's unit sales by 25%. a. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? b. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year? 6. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.10 per unit. He thinks this move, combined with some increase in advertising, would increase this year's unit sales by 25%. How much could the president increase this year's advertising expense and still earn the same $1,360,000 net operating income as last year?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Feather Friends, Incorporated, distributes a high-quality wooden birdhouse that sells for $120 per unit.
Variable expenses are $60.00 per unit, and fixed expenses total $200,000 per year. Its operating results
for last year were as follows:
Sales
Variable expenses
Contribution margin
Fixed expenses
Net operating income
$ 3,120,000
1,560,000
1,560,000
200,000
$ 1,360,000
Transcribed Image Text:Feather Friends, Incorporated, distributes a high-quality wooden birdhouse that sells for $120 per unit. Variable expenses are $60.00 per unit, and fixed expenses total $200,000 per year. Its operating results for last year were as follows: Sales Variable expenses Contribution margin Fixed expenses Net operating income $ 3,120,000 1,560,000 1,560,000 200,000 $ 1,360,000
4-b. Assume the president expects this year's unit sales to increase by 17%. Using the degree of
operating leverage from last year, what percentage increase in net operating income will the company
realize this year?
5. The sales manager is convinced a 11% reduction in the selling price, combined with a $70,000 increase
in advertising, would increase this year's unit sales by 25%.
a. If the sales manager is right, what would be this year's net operating income if his ideas are
implemented?
b. If the sales manager's ideas are implemented, how much will net operating income increase or
decrease over last year?
6. The president does not want to change the selling price. Instead, he wants to increase the sales
commission by $2.10 per unit. He thinks this move, combined with some increase in advertising, would
increase this year's unit sales by 25%. How much could the president increase this year's advertising
expense and still earn the same $1,360,000 net operating income as last year?
Transcribed Image Text:4-b. Assume the president expects this year's unit sales to increase by 17%. Using the degree of operating leverage from last year, what percentage increase in net operating income will the company realize this year? 5. The sales manager is convinced a 11% reduction in the selling price, combined with a $70,000 increase in advertising, would increase this year's unit sales by 25%. a. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? b. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year? 6. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.10 per unit. He thinks this move, combined with some increase in advertising, would increase this year's unit sales by 25%. How much could the president increase this year's advertising expense and still earn the same $1,360,000 net operating income as last year?
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