"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division. "But I want to see the numbers before I make a decision. Our division's return on investment (ROI) has led the company for three years, and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated using ROI, with year-end bonuses given to the divisional managers who have the highest ROls. Operating results for the company's Office Products Division for this year are given below: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets The company had an overall return on investment (ROI) of 18.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product requiring $2,430,600 of additional average operating assets. The annual cost and revenue estimates for the new product would be: Sales Variable expenses Fixed expenses $ 22,440,000 14,094,600 8,345,400 6,130,000 $ 2,215,400 $4,480,000 $ 9,705,000 $ 2,591,710 65% of sales Required: 1. Compute the Office Products Division's margin, turnover, and ROI for this year. 2. Compute the Office Products Division's margin, turnover, and ROI for the new product by itself. 3. Compute the Office Products Division's margin, turnover, and ROI for next year assuming it performs the same as this year and adds the new product. 4. If you were in Dell Havasi's position, would you accept or reject the new product? 5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product? 6. Suppose the company's minimum required rate of return on operating assets is 15% and performance is evaluated using residual incomo

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"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division.
"But I want to see the numbers before I make a decision. Our division's return on investment (ROI) has led the company for three
years, and I don't want any letdown."
Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated using ROI, with year-end
bonuses given to the divisional managers who have the highest ROIs. Operating results for the company's Office Products Division for
this year are given below:
Sales
Variable expenses
Contribution margin
Fixed expenses
Net operating income
Divisional average operating assets
The company had an overall return on investment (ROI) of 18.00% this year (considering all divisions). Next year the Office Products
Division has an opportunity to add a new product requiring $2,430,600 of additional average operating assets. The annual cost and
revenue estimates for the new product would be:
Sales
Variable expenses
Fixed expenses
$ 22,440,000
14,094,600
8,345,400
6,130,000
$ 2,215,400
$ 4,480,000
$ 9,705,000
$ 2,591,710
65% of sales.
Required:
1. Compute the Office Products Division's margin, turnover, and ROI for this year.
2. Compute the Office Products Division's margin, turnover, and ROI for the new product by itself.
3. Compute the Office Products Division's margin, turnover, and ROI for next year assuming it performs the same as this year and adds
the new product.
4. If you were in Dell Havasi's position, would you accept or reject the new product?
5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product?
6. Suppose the company's minimum required rate of return on operating assets is 15% and performance is evaluated using residual
income.
Transcribed Image Text:"I know headquarters wants us to add that new product line," said Dell Havasi, manager of Billings Company's Office Products Division. "But I want to see the numbers before I make a decision. Our division's return on investment (ROI) has led the company for three years, and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated using ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company's Office Products Division for this year are given below: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets The company had an overall return on investment (ROI) of 18.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product requiring $2,430,600 of additional average operating assets. The annual cost and revenue estimates for the new product would be: Sales Variable expenses Fixed expenses $ 22,440,000 14,094,600 8,345,400 6,130,000 $ 2,215,400 $ 4,480,000 $ 9,705,000 $ 2,591,710 65% of sales. Required: 1. Compute the Office Products Division's margin, turnover, and ROI for this year. 2. Compute the Office Products Division's margin, turnover, and ROI for the new product by itself. 3. Compute the Office Products Division's margin, turnover, and ROI for next year assuming it performs the same as this year and adds the new product. 4. If you were in Dell Havasi's position, would you accept or reject the new product? 5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product? 6. Suppose the company's minimum required rate of return on operating assets is 15% and performance is evaluated using residual income.
income.
a. Compute the Office Products Division's residual income for this year.
b. Compute the Office Products Division's residual income for the new product by itself.
c. Compute the Office Products Division's residual income for next year assuming it performs the same as this year and adds the
new product.
d. Using the residual income approach, if you were in Dell Havasi's position, would you accept or reject the new product?
X Answer is complete but not entirely correct.
Complete this question by entering your answers in the tabs below.
Required 1 to
3
Required 4 Required 5
Required 6A to
6C
1. Compute the Office Products Division's margin, turnover, and ROI for this year.
2. Compute the Office Products Division's margin, turnover, and ROI for the new product by itself.
Required 6D
3. Compute the Office Products Division's margin, turnover, and ROI for next year assuming it performs the same as this year
and adds the new product.
Note: Do not round intermediate calculations. Round your answers to 2 decimal places.
1. Margin, turnover, and ROI for this year
2. Margin, turnover, and ROI for the new product line by itself
3. Margin, turnover, and ROI for next year
Required 1 to 3
Margin
9.89 %
5.01 X %
49.45 X %
Required 4
>
Turnover
5.00
3.99
4.65
Show less A
ROI
49.44 %
4.65 %
43.71 %
Transcribed Image Text:income. a. Compute the Office Products Division's residual income for this year. b. Compute the Office Products Division's residual income for the new product by itself. c. Compute the Office Products Division's residual income for next year assuming it performs the same as this year and adds the new product. d. Using the residual income approach, if you were in Dell Havasi's position, would you accept or reject the new product? X Answer is complete but not entirely correct. Complete this question by entering your answers in the tabs below. Required 1 to 3 Required 4 Required 5 Required 6A to 6C 1. Compute the Office Products Division's margin, turnover, and ROI for this year. 2. Compute the Office Products Division's margin, turnover, and ROI for the new product by itself. Required 6D 3. Compute the Office Products Division's margin, turnover, and ROI for next year assuming it performs the same as this year and adds the new product. Note: Do not round intermediate calculations. Round your answers to 2 decimal places. 1. Margin, turnover, and ROI for this year 2. Margin, turnover, and ROI for the new product line by itself 3. Margin, turnover, and ROI for next year Required 1 to 3 Margin 9.89 % 5.01 X % 49.45 X % Required 4 > Turnover 5.00 3.99 4.65 Show less A ROI 49.44 % 4.65 % 43.71 %
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