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Recall that the Levi's personal pair project was largely a product differentiation approach. Which of the following statements, assuming they are true, would provide the most compelling evidence to argue that Levi’s Personal Pair Project would add value? Group of answer choices Customer’s perception of the value of the customized jeans is very high The Personal Pair Project’s cost estimates are accurate Both of these items would be of equal importance Neither of these items would impact the success of the Personal Pair Project as a differentiation strategy

Recall that the Levi's personal pair project was largely a product differentiation approach. Which of the following statements, assuming they are true, would provide the most compelling evidence to argue that Levi’s Personal Pair Project would add value? Group of answer choices Customer’s perception of the value of the customized jeans is very high The Personal Pair Project’s cost estimates are accurate Both of these items would be of equal importance Neither of these items would impact the success of the Personal Pair Project as a differentiation strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Recall that the Levi's personal pair project was largely a product differentiation approach. Which of the following statements, assuming they are true, would provide the most compelling evidence to argue that Levi’s Personal Pair Project would add value?

Group of answer choices
Customer’s perception of the value of the customized jeans is very high
The Personal Pair Project’s cost estimates are accurate
Both of these items would be of equal importance
Neither of these items would impact the success of the Personal Pair Project as a differentiation strategy
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