Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Direction: Do what is instructed below. Write your answers in your notebook.
One of the goals of business is to cater the needs and wants of the customers and make
them satisfied of the goods & services that a business provides in order for them to
share their experiences for the growth and sustainability of the business operation.
Now, I want you to create your own product or services that best suits to the needs of
our present situation which we are in the midst of the global pandemic.
Requirement:
Create your own product using the Five (5) Product Levels by Kotler. Use the table below:
Product levels
Question
Product or services you Draw the product you want Drawing here:
Answer
can create and offer to to offer
your customers
bas
Core benefit of the State
the
fundamental
product
benefit that you can offer to
satisfy them
Generic product
State the basic version of the
product
the
features
necessary for it to function
State the product set of
Expected product
features that the customers
expect when they buy the
product
State product variations,
Augmented product
extra features or services
that help differentiate the
product from its competitors
or what made your product
unique.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F1ea1d650-a2e8-472b-8ac4-6554986ca804%2Faf4439e1-599b-42af-8860-7a530b44832e%2Fnkqgthd_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Direction: Do what is instructed below. Write your answers in your notebook.
One of the goals of business is to cater the needs and wants of the customers and make
them satisfied of the goods & services that a business provides in order for them to
share their experiences for the growth and sustainability of the business operation.
Now, I want you to create your own product or services that best suits to the needs of
our present situation which we are in the midst of the global pandemic.
Requirement:
Create your own product using the Five (5) Product Levels by Kotler. Use the table below:
Product levels
Question
Product or services you Draw the product you want Drawing here:
Answer
can create and offer to to offer
your customers
bas
Core benefit of the State
the
fundamental
product
benefit that you can offer to
satisfy them
Generic product
State the basic version of the
product
the
features
necessary for it to function
State the product set of
Expected product
features that the customers
expect when they buy the
product
State product variations,
Augmented product
extra features or services
that help differentiate the
product from its competitors
or what made your product
unique.
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