Rahma looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Rahma's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? O a. selective attention O b. social personality O c. groupthink O d. selective retention Maslow's theory is that. can be arranged in a hierarchy. O a. marketing stimuli O b. personal beliefs O c. perceptions O d. human needs

Rahma looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Rahma's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? O a. selective attention O b. social personality O c. groupthink O d. selective retention Maslow's theory is that. can be arranged in a hierarchy. O a. marketing stimuli O b. personal beliefs O c. perceptions O d. human needs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: Personaity affects peoples' behavior, but ____________.

A: The personality is basically a specific trait, behaviour of a person which influences the behaviour…

Q: I need answer typing clear urjent no chatgpt used i will give upvotes

A: The above statement is False. The view represent is 1st angle projection system, as you shown below…

Q: .. For specific segments of a market, a gamification approach might help elicit a desired behavior…

A: The needs and wants of the consumer are satisfied by the marketers. The desired product…

Q: Compare and contrast the real versus the ideal self. Listthree products for which a person is likely…

A: The objective of the question is to understand the difference between the real self and the ideal…

Q: In stage 6, we talk about different types of legal structures for businesses. Please find one…

A: Ans:- Disclaimer: As stage 6 is not mentioned, I am assuming it talks about cooperative business…

Q: hierarchy differ from needs which are higher on the hierarchy

A: Maslow believed that human wants may be structured into a hierarchy in order to better understand…

Q: In the following statement, which variable(s) are the independent variable(s)? Which are the…

A: In research, the independent variable (IV) is the variable that analysts or researcher manipulate or…

Q: To determine the effectiveness of the current advertising campaign" could be an example of…

A: Advertising is the communication of the unique features of a brand through print, television, and…

Q: What data is most important for creating a perceptual map? Consumer data that captures consumers'…

A: Response to question 1Perceptual maps are powerful tools used in marketing and brand management to…

Q: Katherine loves coffee and always found making home-made coffee. She actively shares with a wide…

A: The taste and buying behaviour of a person differs from one another. Every consumer is…

Q: Should the marketing manager client be a focus group moderator? Why or why not?

A: Marketing management is the process of arranging a brand's marketing symphony, combining strategic…

Q: Advertising could influence the cognitive part of one's attitude by:

A: Advertisement: It presents useful information that a consumer may be interested in. For example, a…

Q: Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty…

A: The research or survey is conducted for a specific subject matter and administer a certain matter in…

Q: 4- Which of the following term describe about overt behavior? a. All the statements are correct b.…

A: The behavior of customers in the market differs depending on their personality, attitude, social…

Q: The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting…

A: The manufacturer of low-calorie sweeteners has altered the product's flavor to make it better…

Q: Self-regulation is also known as ________. Select one: a. external locus of control b. will…

A: Self-regulation is a broad concept in psychology that involves the ability to manage and regulate…

Q: True or False: Cocaine is a powerful central nervoussystem depressant.___________

A: Cocaine is a powerful central nervous system depressant.___________ Answer- Its False!…

Q: . Chapter 11 also discusses fit between a celebrityendorser and the product that he or she…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: What are the approach to handle negative comment?

A: Handling negative comments can be challenging, especially in the age of social media where people…

Q: keyword intent analysis be used to improve the effectiveness of online advertising campaigns

A: Keywords are words and phrases that people use while searching for products, services, or…

Concept explainers

Team Dynamics

Team dynamics, in business communication, refers to the relationships, opinions, and behaviors within a team of employees involved in a project. When working as a team, team members adopt particular attitudes and behaviors.

Question

Rahma looked at the September issue of her favorite fashion magazine and did not find anything particularly
interesting despite the fact that the magazine had several advertisements that were targeted at Rahma's
demographic. The only thing that interested her was an article about an upcoming fashion show. Which
consumer behavior is being illustrated in this instance?
selective attention
O b. social personality
O c. groupthink
O d. selective retention
Maslow's theory is that
can be arranged in a hierarchy.
a. marketing stimuli
b. personal beliefs
O c. perceptions
O d. human needs
Ai Ps
étv
20
F3
000
O00
F4
F1
F2
II
F5
F6
F7
F8
F9
#3
$
4.
&
6
7
8
R
Y
一
ق
6.
of

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1 of 2

VIEW

Step 2 of 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions

The idea of "self-concept" is used to explain: O why most companies that enter a new market only serve one segment none of the other four options are correct the rise of self-made 'influencers' in online marketing the difference between wants and needs O why individuals who buy full-size pickup trucks may often have "rugged" personalities
In the traditional decision journey, the stage 'Consideration Set' relates to this step in the AIDA model: a. Attention Ob. Adoption c. Desire d. Interest
Can I get an example of Psychographic Information (not the definition) for a consumer? no plagiarism please
please answer all parts of the question within 30 minutes with detailed explanation. Make sure the answers are in detailed manner for better understanding. Else i will give negative ratings.
How to build an online engagement and make it a viralcommunity? Explain your answer using picture/diagram/table/smart art/etc
how is the statment a good esample of why validity and demographics is more valuable in advancing cross-cultural research? The most valuable and important research designs in advanced cross-cultural research are validity and demographics. Validity can be a construct, internal, or external. “Construct validity typically refers to the degree to which a variable has been operationally defined so that it captures the essence of a hypothetical construct under study. ”(Keith, 2019, p. 109-114). “Internal validity reflects the confidence with which we can draw cause and effect conclusions from our research results.” (Keith, 2019 p. 109-114). “External validity is the degree to which research results can be generalized beyond one's sample.” (Keith, 2019 p. 109-114). Demographics are valuable and important because demographics can help categorize and establish correct cultural information. There are advantages and disadvantages to having multi demographical areas involved in studies. In small…
(Study Edge] Study Edge is planning a commercial to run on UF television. They want to find a new way to segment their market. The plan is to survey the UF population and get general subjective measures. After receiving their responses, Study Edge will have a better idea of their potential customers product usage, media usage and overall lifestyle. What measurement approach did Study Edge utilize? O Personality Index Study O Denefil Study O Activities, Interests, and Opinion Study O Heavy Half Study O AD Preface Study
Do you think that later adopters of DVRs or SVODservices will be less interested in “ad avoidance”capabilities? Will this change as they “learn” to usethese technologies?
The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation. Find at least 4 images or video clips of advertising or other popular media that is targeting the older adulthood age group. Use a caption for each piece of media to explain the advertisements and how it relates to the cognitive and physical development or decline of the older adulthood age group.
What is a smart banner? How does this relate toselective attention?
When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ____________ to see if the media “fit” with their advertising agenda. Group of answer choices scenario planning culture demographics social trends
١١- The cognitive component of attitude consists of a consumer's beliefs about an object. Select one: a. False. b. True.