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Prompts Positioning by user Positioning by attribute Positioning by product category Positioning by emotion Question 7 Submitted Answers Choose a match Sodastream users can customize their own drinks' flavors and carbonation levels, unlike all canned flavored sparkling waters. Life is Good is the clothing company for positive feelings and good vibes. Dyson vacuums use the most innovative technology. Jeopardy! is the game show for intellectuals.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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