Radha Krishna Foodland, the logistics partner of McDonald’s is planning to increase its market share by acquiring new business. The logistic market is dominated by domestic firms like GATI, Blue Dart and regional players. Also international firms like DHL, FedEx are increasing their presence in India. Discuss the process of developing an Integrated Marketing Communications plan for Radha Krishna foodland to achieve its objective of increasing its market share. How can it communicate the service characteristic of intangibility in its advertising campaign.
Radha Krishna Foodland, the logistics partner of McDonald’s is planning to increase its market share by acquiring new business. The logistic market is dominated by domestic firms like GATI, Blue Dart and regional players. Also international firms like DHL, FedEx are increasing their presence in India. Discuss the process of developing an Integrated Marketing Communications plan for Radha Krishna foodland to achieve its objective of increasing its market share. How can it communicate the service characteristic of intangibility in its advertising campaign.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Radha Krishna Foodland, the logistics partner of McDonald’s is planning to increase its market share by acquiring new business. The logistic market is dominated by domestic firms like GATI, Blue Dart and regional players. Also international firms like DHL, FedEx are increasing their presence in India. Discuss the process of developing an Integrated Marketing Communications plan for Radha Krishna foodland to achieve its objective of increasing its market share. How can it communicate the service characteristic of intangibility in its advertising campaign.
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