Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain. Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.
Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain. Which product-related factor made them decide their choice of distribution channel? Explain. What programs did the manufacturer use to motivate their channel members? Do you think their distribution strategy is effective? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Medical/AT Device Distribution Network With Intense Clinician Training Support From The Manufacturer
What was the distibution channel selected by the manufacturers of iWalk 2.0? Illustrate a diagram and explain.
Which product-related factor made them decide their choice of distribution channel? Explain.
What programs did the manufacturer use to motivate their channel members?
Do you think their distribution strategy is effective? Explain.
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