Question: Read the following study summary and answer thequestions.A researcher wants to investigate the factors that affect theadoption of social marketing tools by SMES in Jordan.Accordingly, the researcher identified three factors that wereextracted from the theoretical literature, namely the economicenvironment, competitive environment, and the technologicalenvironment. The researcher has developed a questionnaire forthe purposes of collecting data from a sample of managers inthose companies. He also made several assumptions to measurethe impact of these factors on the adoption of social marketingtools. Depending on the situation above, indicate the stepsnecessary to carry out this research, using the main pointsbelow.1. Suggest an appropriate title for this study.2. Formulate the study problem3. What is the main study question?4. Identify three to five objectives for this study.5. Suggest the study hypotheses.6. Illustrate (using drawing) the conceptual model (Independentand dependent variables).7. Identify the study population / study sample and theappropriate sampling method to serve the purposes of theempirical study.

Questionnaire - It is one of the methods of data collection used by the researchers for acquiring…

Answered: Question: Read the following study…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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