In his research entitled Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith,2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There are active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is a widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate-level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest-growing market for smartphones in the GCC region with 65 percent of users switching to these devices, according to Ashraf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013). All of this information is a result of extensive market research. Considering the details mentioned in the case; Discuss the importance of market research. Discuss the important behavior of consumers who are thinking of purchasing a new mobile phone.
CASE
In his research entitled Factors Influencing the Purchase Decision of Smartphone Users in Sultanate of Oman (Renjith,2020), cited that the Sultanate of Oman is a very vibrant mobile market with over 177% penetration on mobile usage. There are active regulation and enforcement of the market regulations, and high levels of supervision of mobile and internet operators. Almost 92% owned a smartphone and there is a widespread use of the latest smartphone handsets, and almost 82% of the respondents indicated they had intermediate-level skills with mobile technologies (www.tra.gov.om, 2011). He also pointed out that Oman is the fastest-growing market for smartphones in the GCC region with 65 percent of users switching to these devices, according to Ashraf Fawakherji, Vice-President, Middle East, for Huawei (Gulf News, 2013).
All of this information is a result of extensive
- Discuss the importance of market research.
- Discuss the important
behavior of consumers who are thinking of purchasing a new mobile phone.
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