QUESTION 44 Which of the following is likely to result in the greatest decrease in ethical risks for an organization? O Encouraging employees to report all misconduct when they observe it. A well-implemented ethics program and a strong coporate culture. Allowing employees to follow their own ethical standards. Obeying the law and accepting all other behavior. QUESTION 45 Advertising to children is seen by many as problematic because children generally lack the ability to understand they are being marketed to young children often don't make purchases themselves, so the money spent advertising to them is wasted children have such short attention spans, they don't process the information they see in ads they are difficult to reach via media outlets
QUESTION 44 Which of the following is likely to result in the greatest decrease in ethical risks for an organization? O Encouraging employees to report all misconduct when they observe it. A well-implemented ethics program and a strong coporate culture. Allowing employees to follow their own ethical standards. Obeying the law and accepting all other behavior. QUESTION 45 Advertising to children is seen by many as problematic because children generally lack the ability to understand they are being marketed to young children often don't make purchases themselves, so the money spent advertising to them is wasted children have such short attention spans, they don't process the information they see in ads they are difficult to reach via media outlets
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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