If you sell fire extinguishers and your advertising strategy is to show howyou may save your family members' lives if you have an extinguisherduring a fire, you are appealing to consumers that if they don't buy a fireextinguisher, they are risking their family members' lives. This is anexample of *Humor appealFear appealRationality appealEmotions appeal

An emotion appeal is an appeal without any efforts, facts, or logic but by manipulating person's…

Answered: If you sell fire extinguishers and your…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Similar questions

CREATING SALES FORCE EVALUATION
All of the following are strategies a marketer would use to lead consumers into making the final step toward a purchase EXCEPT which one? a. offer rebates b. offer special promotional prices c. use extensive "teaser" advertising d. offer premiums e. offer add-on features
Some businesses use advertising to align consumer product brands with social values favored by their customer base. Group of answer choices True False
Write in your own words, what are the top five free websites for posting classified ads? Words count = 500
According to Dr. Daniels' which of the following asks the question "Does your promotion make more than it costs to produce?" The country western song test The meatball sundae test CO The return on equity test Market research sniff test "Does your marketing suck?" diagnostic
All colors are associated with positive and negative emotions. Hence, to inspire only positive positive emotions, it is preferable to use several colors that complement each other in the brand. The disadvantages of one color are offset by the advantages of another color. Select one: Real False
Federated Banks is interested in consumer-oriented sales promotions that would encourage older adults to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?
What is an advertisement that you have seen that you think does a good job of getting attention, holding interest, creating desire for the product/service, or obtaining action? On what form of media did you see this ad? Explain in a few sentences. You do not need to comment on the posts of others.
1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.
In 3–5 sentences, identify what this advertisement is trying to convince the viewer to do and analyze how the author uses images, words, and colors to achieve their purpose.
Can you think of other techniques or methods that might generate pragmatic implications and thus put a marketer in danger of deceptive advertising?

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