If you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. This is an example of * Humor appeal Fear appeal Rationality appeal Emotions appeal
If you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. This is an example of * Humor appeal Fear appeal Rationality appeal Emotions appeal
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Transcribed Image Text:If you sell fire extinguishers and your advertising strategy is to show how
you may save your family members' lives if you have an extinguisher
during a fire, you are appealing to consumers that if they don't buy a fire
extinguisher, they are risking their family members' lives. This is an
example of *
Humor appeal
Fear appeal
Rationality appeal
Emotions appeal
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